Eighth graders at Geneseo Middle School had the opportunity to learn about a number of different jobs – including digital marketing and web design – during a career fair in the school gym and cafeteria on Friday, Jan. 10.
Team WTI members Holland Block, a digital marketing specialist, and Hunter Draminski, a web specialist, joined other Geneseo business professionals to speak with the more than 200 eighth-grade students at GMS.
“I was impressed with how the students all dressed up. They’d walk up to you, say ‘Hi my name is,’ and then shake your hand,” said Draminski. “They did a good job asking us questions.”
As part of the State of Illinois’ new Career and College Readiness Standards, schools are required to have a career exploration day, said GMS counselor Amy Feely.
The career fair capped off a career exploration unit in which eighth graders participated in a career survey, learned how to present themselves professionally and created a series of questions to ask employees attending the fair.
Though Geneseo Middle School has hosted career fairs in the past, GMS Principal Nate O’Dell said the last one was more than a decade ago.
“They’ve been excited about this career fair,” said O’Dell. In addition to learning about career opportunities, the fair gives students a chance to work on what O’Dell called “soft skills.”
“They say ‘thank you’ and make eye contact and all those other interpersonal skills that are vitally important,” he said.
Geneseo Superintendent Dr. Adam Brumbaugh said he applauded the teachers at GMS for organizing the career fair and preparing students for the day. Each took a survey in advance to see how their skills matched jobs and industries.
“Students are able to see what jobs are available locally. Ideally, we’d love our students to stay in the community. This helps them learn about the local workforce and what skills are needed to meet the needs and be good employees for local businesses,” said Brumbaugh.
Eighth-grade students will register for high school classes later in the spring. Thinking about jobs and careers for the future helps students plan their high school education track.
“This offers a starting place for students to see if they’re on a college track or a vocational track. We realize that college isn’t for every student, so we also look at career readiness. We want them to know what their options are,” said Brumbaugh.
Team WTI’s Block and Draminski were good examples of each education path. Block attended a junior college before graduating from a four-year school, while Draminski entered the job market after high school.
“They were interested in how we got started and what our backgrounds were,” said Draminski. “They found it interesting that I started to learn to code when I was around their age. I enjoyed explaining how I got into the job.”
“A lot of the students were very curious about what we do,” said Block, explaining that digital marketing included Search Engine Optimization, blog writing, online reputation management, social media management, and online advertising.
“They were interested to see all the types of things they could do in this field,” said Block.
Though the students had a set of questions they could ask participants, they were also able to expand to other questions.
“Most were nervous and started off with the questions they had, but as we spoke and joked with them, they’d get less nervous and branch out to ask other questions,” she said. “They all took the career fair very seriously.”
Both Block and Draminski had laptops at the career fair in order to better demonstrate their jobs to students.
“Some of the kids really wanted to see more, and to look at some of the sites and pages we’d created,” said Draminski.
The 2020 Geneseo Middle School Career Fair was attended by approximately 20 companies, representing everything from the military and education to human services and technology.
“A photo by any other name will help your SEO,” said William Shakespeare. Or at least, he would have said it had he not been busy writing about roses (and living in the 1500s).
Photo file names is an oft-forgotten aspect of SEO (search engine optimization). Too often, leaving the default straight-from-the-camera file name is the easy route to take. After all, it’s the photo people are looking at, not the image name, right?
When you use a digital image you’ve taken, it often comes with a default name like “IMG_81103.” While that name might help your camera digitally order the images chronologically, it’s not a very memorable name.
You won’t see file name “IMG_81103” on your computer desktop and have it bring back fond memories. On the other hand “Swimming Pool with Seth and Rachel” could help you recall sunny summer days. At the very least, you’ll assume a swimming pool is in the photo.
The same principle applies when you’re naming files for your website. Changing the default name will help search engines better understand the image.
The more search engines understand your site, the better it helps your SEO.
Imagine you run a site selling stationery. You could label this photo “paper” or “notebook.”
But as a stationery shop, you might sell dozens of different notebooks. Labeling each photo “notebook-1,” “notebook-2,” etc. is OK, but doesn’t really maximize your photo’s SEO potential.
Instead, if the image was named “college-ruled-spiral-notebook” search engines would have a better understanding of the image.
The best way to customize your image name is to keep it short and include keywords in your description.
Taking the time to appropriately name your image files is a way for the photo to pay double dividends.
Images already are vitally important to how users interact with your site. Research has shown people are 80% more likely to read content that includes an image. They’re also 64% more likely to remember what they read afterward.
You want people to remember your company and you want search engines to understand your site. Spending time on your image file names is an easy way to maximize your site’s SEO potential.
When you want to try something new, where do you start? Maybe you are looking for a restaurant, a service company, or a hotel to stay at. Do you ask your friend or maybe you Google it?
Did you know that Google receives over 63,000 searches per second on any given day? This means that there are 5.5 billion people searching for anything and everything through their Google Search Engine. This is exactly why you need to worry about your online reputation.
Considering how many searches get done on Google every single day, your image online is very important. What comes up when you Google your page? Will Google produce options for your product or business on your own page? Perhaps it will show various review pages stating why a consumer should or shouldn’t go to your business.
One important item that will appear during a search, if it is set-up, will be your Google My Busines Listing. This will appear on the right side of the webpage for the consumer that is searching your page.
The image we have shown here is what is known as a Google Business Listing. On this listing, there is a lot of information concerning the business. This listing is very important to your online reputation management. Not only can they see your address, hours, and phone number, but this is where reviews can be found.
Please note that if this does not show up, it simply means it has not been set up yet. The process is relatively simple through Google My Business.
On the listing, there is a section right below the company name that shows your Google reviews and ranking. For example, in the image, our Google ranking is a 4.4/5. This consists of 5 reviews. On the bottom of the image, you will also see a section that says “Reviews from the web.” This section will include reviews from a lot of different sources. We use BirdEye to maintain our reviews, so that is what appears on ours.
There isn’t a magic number of reviews that you need to have, but the more you have, the more trustworthy your company will appear. You may be thinking, “ Are reviews really that important? Does anyone actually look at them?” The answer to both is yes; 86% of consumers read reviews for local businesses (including 95% of people aged 18-34).
Consumers read an average of 10 online reviews before feeling able to trust a local business. Along with reading the reviews, 89% of consumers read businesses’ responses to reviews. This is why it is essential to respond to both positive and negative reviews.
The way your company responds to issues will show your potential customers that you care.
What do all of these statistics mean? Basically, what we are trying to get across is the fact that most individuals will use Google to look up a business they have never been to or Google a service they have never used before. Not only do all these people look you up, but they are reading what other people are saying about you.
Along with that, they are looking to see how you (the business owner) are responding to your reviews. Now, let’s answer our big question. Is Online Reputation Management Important?
This is where we can come in to help. A lot of online reputation management is time-consuming. One of Team WTI’s specialties is online reputation management. We have access to software and the expertise to keep your reviews managed and maintained. To all of our clients, we offer advice, tips, and strategies to manage and improve your online reputation.
If you take advantage of our social media services, we are also able to tackle any issues at the forefront of social media and broadcast your good reviews as they come in. If you’d like to learn more about how Team WTI can help manage your online reputation, give us a call.
We’d be happy to answer any questions you may have and discuss how online reputation management can help you.
Websites to Impress, Inc. is now Team WTI to reflect our shift from just websites to include all facets of digital marketing. We’re a team, dedicated to providing you with the best website and digital marketing services available.
Team WTI President, Kim Gehling stated, “This change not only more accurately represents our service offerings, but the word ‘team’ means a lot to me and our leadership. We have an amazing team of extremely talented and hardworking specialists who work daily to do the best hey can for our clients while continually working to improve the company, one another, and our leadership team. I am very proud and humbled to be their leader.”
The new Team WTI logo reflects the heritage of the company, while also demonstrating our upward movement in innovation and creativity. The orange and blue signature colors remain and the W is moving upwards. In addition, the “W” is made up of two “Vs” to show the integration of our web and digital marketing teams.
Team WTI has clients all over the globe, from local businesses to international companies. Our offices in Geneseo, IL and Davenport, IA are geared to provide custom website design, development, and maintenance, along with digital marketing services such as Search Engine Optimization (SEO), social media marketing and management, and pay-per-click advertising (PPC). We also can help you with email marketing and Amazon advertising. Our team of professionals is constantly learning about the next trend before it becomes a trend, helping you and your organization to reach your goals.
Are viewers giving your website an F? Most likely, but that’s OK. The “F” refers to the reading pattern followed when looking at a site.
First, users look in a horizontal movement across the upper part of the page (like the top “bar” of the letter “F.”)
A reader will next move down the page a bit, looking at content on the left-hand side.
That’s followed by another horizontal glance across the middle of the page. The second horizontal glance is often shorter than the first, and represents the lower “bar” of the letter “F.”
Finally, a reader continues scanning the left-hand side of a page in a vertical movement.
Known as the “F-Pattern,” it is the most common eye-scanning pattern.
A page with a lot of content is prone to users resorting to the F-pattern. Readers especially use the pattern on text-heavy pages.
When users glance at a page using the F-pattern, it means the first lines of text are seen more than subsequent lines of text.
It also means the first few words on the left side of your page also receive more views.
Web users tend to look at pages quickly. They want to find the information the need and then move on. As a result, the F-pattern comes in to play.
However, when users scan your page in an “F” shape, they may miss important information – especially if that information happens to be on the right side of the page.
Contact the experts at Team WTI to ensure your website impresses.
Amazon is a behemoth in the world of online shopping. Nearly half (46.7%) of US internet users started their product searches on Amazon. Help them find your brand.
For sellers, utilizing Amazon Advertising to capture a customer’s attention. Studies show that when customers visit Amazon, they’re already “in a buying mood.”
Capturing the eyes (and wallet) of a customer already inclined to spend money is huge.
Amazon offers product photos, descriptions, Q&A, and customer reviews in one place. As a result, customers use the site as a product research resource.
In fact, 80 percent of Amazon customers say they use the internet retailer as the place to identify new products or a new brand.
Annually, Amazon ships more than 5 billion items. More than 100 million people in the United States alone pay for Amazon’s Prime membership.
Those who do pay for a Prime membership spend an average of $1,400 a year on the site, compared to $600 for none members.
But what does all this mean for your business? How can you get your products in front of those millions of Amazon shoppers?
The solution is Amazon Ads. For vendors and sellers, Amazon Advertizing offers a trio of advertising options: Product Display Ads, Sponsored Products and Headline Search Ads.
At Team WTI, we’re experts who can help you navigate the world of Amazon Ads to ensure your business connects with customers.
After all, Amazon customers want to discover new brands. Why not yours?
Advertising executives and retail marketers at some of the nation’s biggest companies agree – Amazon Advertising is on the rise.
Nanigans and Advertiser Perceptions surveyed 100 ad executives at large US retailers. All surveyed represented companies that generated annual online sales of $100 million or more.
When it comes to digital ad budgets, Amazon ranks behind Google and Facebook, but are rising quickly.
Half of the advertisers surveyed said they plan to increase what they spend on Amazon Advertising. On average, ad executives and marketers said they plan to spend 25 percent more on Amazon Advertising, with many shifting funding from Google or Facebook to Amazon.
Of those who didn’t plan to increase their spending, 47% said they intended to keep their spending the same.
Marketers surveyed were focused on results. A total of 39% said their Return on Advertising Spend (ROAS) was better with Amazon Advertising than it was with Google or Facebook.
Those that advertise on Amazon said 30% of their total online sales come from the site. Adding the size of the Amazon audience was a major factor in their decision to advertise with the e-commerce giant.
Plus, as several noted, when shoppers visit Amazon, they’re “already in a purchasing mindset.”
Let Team WTI show you what multi-million dollar retailers already know, utilizing Amazon Advertising is an ideal way to reach shoppers and turn those shoppers into buyers.