Tag Archives: Team WTI

Team WTI Has a New Look!


A few months ago we announced we moved into a new location. A new view, more room, and a new attitude!

Now comes a whole new rebranding!

 

Kim, President of WTI

Kim Gehling, President of Team WTI

Websites to Impress, Inc. is now Team WTI to reflect our shift from just websites to include all facets of digital marketing. We’re a team, dedicated to providing you with the best website and digital marketing services available.

Team WTI President, Kim Gehling stated, “This change not only more accurately represents our service offerings, but the word ‘team’ means a lot to me and our leadership. We have an amazing team of extremely talented and hardworking specialists who work daily to do the best hey can for our clients while continually working to improve the company, one another, and our leadership team. I am very proud and humbled to be their leader.”

New Logo

The new Team WTI logo reflects the heritage of the company, while also demonstrating our upward movement in innovation and creativity. The orange and blue signature colors remain and the W is moving upwards. In addition, the “W” is made up of two “Vs” to show the integration of our web and digital marketing teams.

Team WTI

About Us

Team WTI has clients all over the globe, from local businesses to international companies. Our offices in Geneseo, IL and Davenport, IA are geared to provide custom website design, development, and maintenance, along with digital marketing services such as Search Engine Optimization (SEO), social media marketing and management, and pay-per-click advertising (PPC). We also can help you with email marketing and Amazon advertising. Our team of professionals is constantly learning about the next trend before it becomes a trend, helping you and your organization to reach your goals.

To learn more about all that Team WTI can do for you, contact us or call 309-486-0026.

 

Are Users Giving Your Website an ‘F?’

Are viewers giving your website an F? Most likely, but that’s OK. The “F” refers to the reading pattern followed when looking at a site.

How the F-pattern works

First, users look in a horizontal movement across the upper part of the page (like the top “bar” of the letter “F.”)

A reader will next move down the page a bit, looking at content on the left-hand side.

That’s followed by another horizontal glance across the middle of the page. The second horizontal glance is often shorter than the first, and represents the lower “bar” of the letter “F.”

Finally, a reader continues scanning the left-hand side of a page in a vertical movement.

Known as the “F-Pattern,” it is the most common eye-scanning pattern.

A page with a lot of content is prone to users resorting to the F-pattern. Readers especially use the pattern on text-heavy pages.

What does the F-pattern mean for your site?

When users glance at a page using the F-pattern, it means the first lines of text are seen more than subsequent lines of text.

It also means the first few words on the left side of your page also receive more views.

Woman in glasses wearing black looking at computer screen.

Web users tend to scan pages in an F-shape pattern.

Web users tend to look at pages quickly. They want to find the information the need and then move on. As a result, the F-pattern comes in to play.

However, when users scan your page in an “F” shape, they may miss important information – especially if that information happens to be on the right side of the page.

Good design helps readers see more

  • Breaking up large blocks of text and providing formatting text helps readers more thoroughly view your content.
  • Use headings and subheadings on your page. The text is larger and will draw attention to important areas of your content.
  • Use bullet points or numbers to call out items in a list. Tiny chunks of information are easier for readers to retain.
  • It may be best to group small amounts of related content and draw attention to it with a colored background or border.
  • If your page is especially wordy, editing might be your best bet. Cut unnecessary content to increase the page’s readability.

Contact the experts at Team WTI to ensure your website impresses.

Help Amazon Shoppers Find Your Brand

Amazon is a behemoth in the world of online shopping. Nearly half (46.7%) of US internet users started their product searches on Amazon. Help them find your brand.

Graphic on Amazon Ads

For sellers, utilizing Amazon Advertising to capture a customer’s attention. Studies show that when customers visit Amazon, they’re already “in a buying mood.” 

Capturing the eyes (and wallet) of a customer already inclined to spend money is huge. 

Why Customers Like Amazon

Amazon offers product photos, descriptions, Q&A, and customer reviews in one place. As a result, customers use the site as a product research resource.

In fact, 80 percent of Amazon customers say they use the internet retailer as the place to identify new products or a new brand.

Amazon Reaches Millions

Annually, Amazon ships more than 5 billion items. More than 100 million people in the United States alone pay for Amazon’s Prime membership.

Those who do pay for a Prime membership spend an average of $1,400 a year on the site, compared to $600 for none members.

Amazon Ads Helps Reach Customers

But what does all this mean for your business? How can you get your products in front of those millions of Amazon shoppers?

The solution is Amazon Ads. For vendors and sellersAmazon Advertizing offers a trio of advertising options: Product Display Ads, Sponsored Products and Headline Search Ads.

At Team WTI, we’re experts who can help you navigate the world of Amazon Ads to ensure your business connects with customers.

After all, Amazon customers want to discover new brands. Why not yours?

Survey: Retail Marketers Turning to Amazon Ads

Empty open brown cardboard box with infographic "Amazon and Advertisers"Advertising executives and retail marketers at some of the nation’s biggest companies agree – Amazon Advertising is on the rise.

Nanigans and Advertiser Perceptions surveyed 100 ad executives at large US retailers. All surveyed represented companies that generated annual online sales of $100 million or more.

When it comes to digital ad budgets, Amazon ranks behind Google and Facebook, but are rising quickly.

Half of the advertisers surveyed said they plan to increase what they spend on Amazon Advertising. On average, ad executives and marketers said they plan to spend 25 percent more on Amazon Advertising, with many shifting funding from Google or Facebook to Amazon.

Of those who didn’t plan to increase their spending, 47% said they intended to keep their spending the same. 

Marketers surveyed were focused on results. A total of 39% said their Return on Advertising Spend (ROAS) was better with Amazon Advertising than it was with Google or Facebook.

Those that advertise on Amazon said 30% of their total online sales come from the site. Adding the size of the Amazon audience was a major factor in their decision to advertise with the e-commerce giant.

Plus, as several noted, when shoppers visit Amazon, they’re “already in a purchasing mindset.”

Let Team WTI show you what multi-million dollar retailers already know, utilizing Amazon Advertising is an ideal way to reach shoppers and turn those shoppers into buyers.