Tag Archives: Twitter

What is Social Media Management?

social media managementBy definition, social media management is “the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post”. You may also hear the terms social media marketing or digital marketing alongside social media management, although digital marketing has a much broader definition and includes Search Engine Optimization, Google or Amazon advertisements, Online Reputation Management, and much more depending on who you talk to. Whether you have your own employees that oversee your social media or have a business like Team WTI that does it for you, social media can be a very useful tool to increase your presence online, increase conversions, and improve your reputation online.

Choosing to use Social Media for your Business: What’s Next?

Once you make the decision to utilize social media for your business, you need to decide what platforms you want to use. The most popular platforms for businesses are Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Depending on your business and your goals, certain platforms will be more fitting over others although it can’t hurt to be on most or all platforms. If someone searches your business name or certain keywords, it will list your social media profiles in the search engine results which equals more opportunities for someone to find your business.

Next, a professional social media marketing team will need to make a social media strategy. You will need quality posts–usually photos, videos, or articles–that utilize hashtags and geotagging. Any time you can tag another person or business’ profile in a relevant way is helpful, as well. From there, that person or business can like, comment, or share your post which will increase engagement! The more people who see your posts, the better! Interesting, relatable, funny, cute, shareable or informative posts will accumulate more engagement. If you want to see your business grow online, social media management is one of the best ways to do it.

Team WTI has a dedicated and knowledgeable digital marketing team who can help you reach your goals. We offer social media management, search engine optimization, online reputation management, Pay-per-Click, and more! Contact us to learn more about the services we offer and how we can help you grow your business.

Is Social Media Important for My Business?

Social media is an important part of getting your brand and message out to prospective and current customers. You’re probably aware of the marketing aspect of it, but did you know it can help with the SEO of your website? Google, Bing, and other search engines are incorporating more social media posts into their search engine results. Can you use social media to affect SEO? Let Team WTI show you how to use social media (and we can even handle it for you).

social media posts help SEO

Claim Your Profile

The whole goal of SEO is to make sure your pages and site are at the top of search engine results. The more information you have on the internet, the better your chances of hitting those top spots. People do all kinds of searches, so you must cover as many areas as possible. They not only use search engines to look for you, but they will also search for your brand on their favorite social media platforms.

People judge the authority and professionalism of a company by their social media presence. Having an amateurish appearance, inconsistent branding, or worse, no profile are all ways to turn off potential customers. If you don’t look like a “real” business or have no profile at all, your customers may go to one of your competitors. Also, if you don’t claim your profile or username, competitors or squatters can claim them. You should claim all your social media profiles, even if you’re not going to use them right now. It’s better to have them in your possession, in case you decide to use them later and to prevent someone else from using your name. If you do decide to use the platform in the future, you’re ready to go. You won’t have to jump through all the hoops it takes to not only sign up but the headache of trying to claim it from someone who “stole” your username.

A word of advice from Yoast, a leader in the SEO world: If you don’t plan on using your social media right away, you can pin a post to the top of most platforms. The post should let visitors know that they have reached the correct brand and they can contact you through the platform. You can provide other ways that they can contact you, such as email, phone number, and physical address. Make it easy for them to get in touch with you.

Team WTI can set up your profiles for you. We’ll use your company or brand name, along with your logo. We’ll fill in all of the information that a current or prospective client will need. Our Social Media team will make sure that your profile looks professional, up-to-date, and is helpful to visitors. We’ll make sure your brand is consistent across all platforms and your website, ensuring that visitors know that they are visiting the company they are looking for.

How Social Media Helps Search Results

More and more search engines are incorporating social media posts into their results. Your social media accounts can appear when people search for your brand name. In the image below, you can see the Google Knowledge Panel for one of our clients, The Fine Art Studio of Rotblatt-Amrany. Their Facebook profile is included near the bottom of their panel.

social media in a knowledge panel

By having your social media profile included with your knowledge panel, it tells visitors that these are the authentic websites and social media profiles for your business. By clicking on that social media icon, they will be taken to your profile.

In addition to the knowledge panel, Google has been adding tweets from Twitter to search results. They may show up in the results as a “Tweet Carousel”. This is just being rolled out by Google, so it’s not seen a lot, but we’ll probably see more of it in the future.

Make Room in Search Results

As you may have noticed, the space for organic search results is getting smaller due to more paid ads and other information on the result page. You can take up that valuable real estate by making sure your website pages get ranked well, in addition to social media pages and posts. The more room you take, the less room there is for your competitors and the bigger the chance of a customer clicking on your page or website.

The more visibility you have, the more people will be talking about you and sharing your information with others. By being discussed, Google will see that you are relevant to what people are looking for. This will increase your search engine rankings, which, in turn, will improve the traffic to your site.

You can share the content of your site through social media. The more people that read your blogs and pages and like what they see, the better your chances of converting visitors to paying customers.  When people like your content, they will share it or click “like”. Either option makes the social media algorithms “happy” and they’ll make sure it shows up in front of more viewers. The new people that see your posts and pages may like your page or profile and start following you. You’ll be top of mind if they are looking for your product or service. If your profile is engaging, informative, and useful, they will have a positive feeling towards your brand.

Combine SEO and Social Media Marketing

Having a social media presence alone won’t necessarily help with your search engine rankings. However, combining it with a good SEO strategy will help beef up your results. Many factors go into SEO and social media marketing is just one of them. Social media isn’t going away anytime soon, so you should take advantage of every tool available to you.

Maintaining a good social media profile takes time and effort. Contact Team WTI to learn how we can handle your SEO and Social Media Marketing for you. Our team works together to give you the biggest bang for your buck. We look forward to helping you increase your search rankings and improve your conversion rate.

What Video Content can do for Your Digital Marketing

Video content is quickly becoming one of the largest growing forms of media in terms of consumption. Studies have shown that people now watch one billion hours of YouTube every day. That averages to about 8.4 minutes for every person on Earth. While not every person is watching YouTube every day, there are people who watch multiple hours each day. This amount of consumption is similar across most platforms, including Facebook, Twitter, and Instagram. If you are not participating in video creation, you are simply losing view time as well as recognition. Half the battle for digital marketing is getting your content out in front of people’s eyes. That’s why we use as many forms of social media as we can, not just one. So why would you just post text and images? So what reasons should you use videos for your digital marketing? Here’s a handful:

  1. video contentUsers stay on pages longer: It takes just a few seconds to skim over text or look at an image, but a video keeps users on your website for up too 88% longer.
  2. Eye-catching and captivating: What is the major difference between text or images and video? Video combines visuals and sound. By combining these, videos take advantage of two of our senses. It becomes much more stimulating and therefore draws and keeps your attention.
  3. More shareable: Studies show that videos are shared 1200 percent more than text and image content. They are more entertaining and often provide tip, tricks, and other useful information.
  4. More conversions: Adding a video to your landing page increases conversions because videos provide more detailed information than an image. Videos help users trust your brand, leading to more conversions.
  5. Improves SEO: Users who watch a video are much more likely to visit your website. Entertaining or interesting content drives people to your website who want to look into your business more.

In short, videos are a fantastic tool for digital marketers. Just keep a few things in mind. Keep videos relatively short; they can hold attention, but not forever. Optimize your videos just like you would anything else. Add tags, titles, and descriptions. And create high quality thumbnails. It’s going to be the first thing most people see of your video.

7 Reasons to Invest in Social Media Management for Your Business

Do you keep up with your business’ social media? Is it really necessary?

The short answer is yes.

Social media is a powerful tool for businesses, and investing in social media management from marketing experts can help boost your business’ online presence significantly. Here is why you should consider social media management services for your business:

1.Reach Your Audience Wherever They Are

In 2017, research showed that the average person spends almost two hours on social media every day, which is more time than people spend eating, drinking, and socializing each day (1). If you want to reach your customers where they’re already spending their time, social media is where you need to be. The fact that all major social media platforms have apps that make them easily accessible from smartphones and other mobile devices means that social media can help you reach people whether they are at home or on the go.

2. Drive More Targeted Traffic

We can customize your social media plan to reach your targeted audience. According to recent studies from Pew Research, older audiences tend to use Facebook and YouTube, while younger audiences are the majority users for social media platforms like Instagram and Snapchat (2). Ads on social media platforms allow you to choose your audience based on demographics, location, or interest to make sure you’re showing your ads exactly where they need to be.

3. Social Media Complements SEO

The more social media platforms that you have branded with your business, the more search results you will show up in. Boost your SEO and dominate the first page of search results with help from professional social media management. Social media can also help you drive more traffic to optimized pages on your website by posting links on your social media platforms.

4. Increase Your Overall Business Reach

Social media platforms come equipped with all kinds of tools that you can use to expand your current audience and get more customers. Do some hashtag research or use search functions to actively seek out people looking for what you offer or use targeting features to put your ads in front of people who might not currently follow your business.

5. Get Insights to Your Audience

You can also get valuable insights to what your audience likes and dislikes from social media analytics data. Find out what time of day your audience is more likely to engage, what kind of posts get the most interaction, and who your audience actually consists of. WTI’s custom reporting software helps us pull data from all of your different social media platforms to make it available in one place. This helps you get the quick insights you need and it helps us build a plan based on real-time data.

6. Build Better Customer Relationships

Social media is a place where you can not only advertise your products or services, but where your business can actually interact with your customers and potential customers on a day-to-day basis. Connect with your customers by entertaining them, giving them useful information, and answering or asking questions to build stronger relationships with them to increase customer loyalty.

7. Establish Your Brand as an Authority

The more your customers see your brand and associate it with valuable content, the more they will trust you. Show leadership and establish yourself as an expert in your field by offering advice and answering questions on social media. Social media gives you a level playing field to stand out from your competitors by connecting to your audience directly.

Call Team WTI for a Custom Social Media Management Package

social media management graphic

Professional social media management is more than just posting updates to your business’ page. It involves designing and implementing a strategy to engage with your current customers and get your name and brand in front of new potential customers. Team WTI works to create cohesive social media plans for our clients that incorporate multiple social media platforms, including Facebook, Instagram, Twitter, YouTube, and Pinterest. We use custom reporting software to analyze traffic and engagement on posts to constantly fine-tune and customize a social media strategy for your business.

Resources:
1) https://www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-infographic
2) http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/