Tag Archives: video content

What Video Content can do for Your Digital Marketing

Video content is quickly becoming one of the largest growing forms of media in terms of consumption. Studies have shown that people now watch one billion hours of YouTube every day. That averages to about 8.4 minutes for every person on Earth. While not every person is watching YouTube every day, there are people who watch multiple hours each day. This amount of consumption is similar across most platforms, including Facebook, Twitter, and Instagram. If you are not participating in video creation, you are simply losing view time as well as recognition. Half the battle for digital marketing is getting your content out in front of people’s eyes. That’s why we use as many forms of social media as we can, not just one. So why would you just post text and images? So what reasons should you use videos for your digital marketing? Here’s a handful:

  1. video contentUsers stay on pages longer: It takes just a few seconds to skim over text or look at an image, but a video keeps users on your website for up too 88% longer.
  2. Eye-catching and captivating: What is the major difference between text or images and video? Video combines visuals and sound. By combining these, videos take advantage of two of our senses. It becomes much more stimulating and therefore draws and keeps your attention.
  3. More shareable: Studies show that videos are shared 1200 percent more than text and image content. They are more entertaining and often provide tip, tricks, and other useful information.
  4. More conversions: Adding a video to your landing page increases conversions because videos provide more detailed information than an image. Videos help users trust your brand, leading to more conversions.
  5. Improves SEO: Users who watch a video are much more likely to visit your website. Entertaining or interesting content drives people to your website who want to look into your business more.

In short, videos are a fantastic tool for digital marketers. Just keep a few things in mind. Keep videos relatively short; they can hold attention, but not forever. Optimize your videos just like you would anything else. Add tags, titles, and descriptions. And create high quality thumbnails. It’s going to be the first thing most people see of your video.