Tag Archives: YouTube

What Video Content can do for Your Digital Marketing

Video content is quickly becoming one of the largest growing forms of media in terms of consumption. Studies have shown that people now watch one billion hours of YouTube every day. That averages to about 8.4 minutes for every person on Earth. While not every person is watching YouTube every day, there are people who watch multiple hours each day. This amount of consumption is similar across most platforms, including Facebook, Twitter, and Instagram. If you are not participating in video creation, you are simply losing view time as well as recognition. Half the battle for digital marketing is getting your content out in front of people’s eyes. That’s why we use as many forms of social media as we can, not just one. So why would you just post text and images? So what reasons should you use videos for your digital marketing? Here’s a handful:

  1. video contentUsers stay on pages longer: It takes just a few seconds to skim over text or look at an image, but a video keeps users on your website for up too 88% longer.
  2. Eye-catching and captivating: What is the major difference between text or images and video? Video combines visuals and sound. By combining these, videos take advantage of two of our senses. It becomes much more stimulating and therefore draws and keeps your attention.
  3. More shareable: Studies show that videos are shared 1200 percent more than text and image content. They are more entertaining and often provide tip, tricks, and other useful information.
  4. More conversions: Adding a video to your landing page increases conversions because videos provide more detailed information than an image. Videos help users trust your brand, leading to more conversions.
  5. Improves SEO: Users who watch a video are much more likely to visit your website. Entertaining or interesting content drives people to your website who want to look into your business more.

In short, videos are a fantastic tool for digital marketers. Just keep a few things in mind. Keep videos relatively short; they can hold attention, but not forever. Optimize your videos just like you would anything else. Add tags, titles, and descriptions. And create high quality thumbnails. It’s going to be the first thing most people see of your video.

7 Reasons to Invest in Social Media Management for Your Business

Do you keep up with your business’ social media? Is it really necessary?

The short answer is yes.

Social media is a powerful tool for businesses, and investing in social media management from marketing experts can help boost your business’ online presence significantly. Here is why you should consider social media management services for your business:

1.Reach Your Audience Wherever They Are

In 2017, research showed that the average person spends almost two hours on social media every day, which is more time than people spend eating, drinking, and socializing each day (1). If you want to reach your customers where they’re already spending their time, social media is where you need to be. The fact that all major social media platforms have apps that make them easily accessible from smartphones and other mobile devices means that social media can help you reach people whether they are at home or on the go.

2. Drive More Targeted Traffic

We can customize your social media plan to reach your targeted audience. According to recent studies from Pew Research, older audiences tend to use Facebook and YouTube, while younger audiences are the majority users for social media platforms like Instagram and Snapchat (2). Ads on social media platforms allow you to choose your audience based on demographics, location, or interest to make sure you’re showing your ads exactly where they need to be.

3. Social Media Complements SEO

The more social media platforms that you have branded with your business, the more search results you will show up in. Boost your SEO and dominate the first page of search results with help from professional social media management. Social media can also help you drive more traffic to optimized pages on your website by posting links on your social media platforms.

4. Increase Your Overall Business Reach

Social media platforms come equipped with all kinds of tools that you can use to expand your current audience and get more customers. Do some hashtag research or use search functions to actively seek out people looking for what you offer or use targeting features to put your ads in front of people who might not currently follow your business.

5. Get Insights to Your Audience

You can also get valuable insights to what your audience likes and dislikes from social media analytics data. Find out what time of day your audience is more likely to engage, what kind of posts get the most interaction, and who your audience actually consists of. WTI’s custom reporting software helps us pull data from all of your different social media platforms to make it available in one place. This helps you get the quick insights you need and it helps us build a plan based on real-time data.

6. Build Better Customer Relationships

Social media is a place where you can not only advertise your products or services, but where your business can actually interact with your customers and potential customers on a day-to-day basis. Connect with your customers by entertaining them, giving them useful information, and answering or asking questions to build stronger relationships with them to increase customer loyalty.

7. Establish Your Brand as an Authority

The more your customers see your brand and associate it with valuable content, the more they will trust you. Show leadership and establish yourself as an expert in your field by offering advice and answering questions on social media. Social media gives you a level playing field to stand out from your competitors by connecting to your audience directly.

Call Team WTI for a Custom Social Media Management Package

social media management graphic

Professional social media management is more than just posting updates to your business’ page. It involves designing and implementing a strategy to engage with your current customers and get your name and brand in front of new potential customers. Team WTI works to create cohesive social media plans for our clients that incorporate multiple social media platforms, including Facebook, Instagram, Twitter, YouTube, and Pinterest. We use custom reporting software to analyze traffic and engagement on posts to constantly fine-tune and customize a social media strategy for your business.

Resources:
1) https://www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-infographic
2) http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/