The numbers can seem unreal. A simple Instagram photo of an egg has been liked more than 54.5 million times. Portuguese soccer star Cristiano Ronaldo has more than 221 million social media followers. Even the space agency NASA has nearly 60 million followers – roughly equal to the population of Italy.
From cave art of thousands of years ago to today, humans have always wanted to communicate with one another. And social media has become a huge part of the way we live and interact with one another.
For the past decade, June 30 has been designated as World Social Media Day. The celebration was “born as a way to recognize social media’s impact on global communication and bring the world together to celebrate it.”
We spend an average of 3 hours every day on social media. By far, Facebook (with 2.45 billion monthly users) is the largest of the major social media channels. However, the other social media channels including Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Whatsapp, YouTube, TikTok, and Reddit are also hugely influential.
Social media offers a way for individuals to connect with friends and family. But it’s more than a place to post photos and share recipes. An increasing number of businesses and organizations are realizing social media’s potential for brand awareness and as a revenue growth platform. (Read more about how using social media benefits your business.)
The instant nature of social media has changed the way news and events can be broadcast around the world. Information about natural disasters, political uprisings, or feel-good stories from thousands of miles away can be in our hands in a matter of seconds.
The ubiquitousness of social media has spawned its own jargon that has now spilled into our everyday lives. Social media has given us terms including hashtag, selfie, viral, filter, handle, story, share, impressions, and influencers. Humorous images and videos in the form of memes and gifs have entered our shared lexicon of comedy.
The world of social media – especially for businesses – can seem complex and confusing. However, at Team WTI, we’re your social media experts. We can assist you with everything from regular social media posts, interacting with customers, and setting up advertising on social media platforms. Contact us today to learn more about how we can help.
So as we celebrate World Social Media Day, take a moment to consider how social media has impacted you or your business. Or maybe enjoy a viral video of a baby panda sneezing. Happy World Social Media Day!
Video content is quickly becoming one of the largest growing forms of media in terms of consumption. Studies have shown that people now watch one billion hours of YouTube every day. That averages to about 8.4 minutes for every person on Earth. While not every person is watching YouTube every day, there are people who watch multiple hours each day. This amount of consumption is similar across most platforms, including Facebook, Twitter, and Instagram. If you are not participating in video creation, you are simply losing view time as well as recognition. Half the battle for digital marketing is getting your content out in front of people’s eyes. That’s why we use as many forms of social media as we can, not just one. So why would you just post text and images? So what reasons should you use videos for your digital marketing? Here’s a handful:
In short, videos are a fantastic tool for digital marketers. Just keep a few things in mind. Keep videos relatively short; they can hold attention, but not forever. Optimize your videos just like you would anything else. Add tags, titles, and descriptions. And create high quality thumbnails. It’s going to be the first thing most people see of your video.
Do you keep up with your business’ social media? Is it really necessary?
The short answer is yes.
Social media is a powerful tool for businesses, and investing in social media management from marketing experts can help boost your business’ online presence significantly. Here is why you should consider social media management services for your business:
In 2017, research showed that the average person spends almost two hours on social media every day, which is more time than people spend eating, drinking, and socializing each day (1). If you want to reach your customers where they’re already spending their time, social media is where you need to be. The fact that all major social media platforms have apps that make them easily accessible from smartphones and other mobile devices means that social media can help you reach people whether they are at home or on the go.
We can customize your social media plan to reach your targeted audience. According to recent studies from Pew Research, older audiences tend to use Facebook and YouTube, while younger audiences are the majority users for social media platforms like Instagram and Snapchat (2). Ads on social media platforms allow you to choose your audience based on demographics, location, or interest to make sure you’re showing your ads exactly where they need to be.
The more social media platforms that you have branded with your business, the more search results you will show up in. Boost your SEO and dominate the first page of search results with help from professional social media management. Social media can also help you drive more traffic to optimized pages on your website by posting links on your social media platforms.
Social media platforms come equipped with all kinds of tools that you can use to expand your current audience and get more customers. Do some hashtag research or use search functions to actively seek out people looking for what you offer or use targeting features to put your ads in front of people who might not currently follow your business.
You can also get valuable insights to what your audience likes and dislikes from social media analytics data. Find out what time of day your audience is more likely to engage, what kind of posts get the most interaction, and who your audience actually consists of. WTI’s custom reporting software helps us pull data from all of your different social media platforms to make it available in one place. This helps you get the quick insights you need and it helps us build a plan based on real-time data.
Social media is a place where you can not only advertise your products or services, but where your business can actually interact with your customers and potential customers on a day-to-day basis. Connect with your customers by entertaining them, giving them useful information, and answering or asking questions to build stronger relationships with them to increase customer loyalty.
The more your customers see your brand and associate it with valuable content, the more they will trust you. Show leadership and establish yourself as an expert in your field by offering advice and answering questions on social media. Social media gives you a level playing field to stand out from your competitors by connecting to your audience directly.
Professional social media management is more than just posting updates to your business’ page. It involves designing and implementing a strategy to engage with your current customers and get your name and brand in front of new potential customers. Team WTI works to create cohesive social media plans for our clients that incorporate multiple social media platforms, including Facebook, Instagram, Twitter, YouTube, and Pinterest. We use custom reporting software to analyze traffic and engagement on posts to constantly fine-tune and customize a social media strategy for your business.