Do you keep up with your business’ social media? Is it really necessary?
The short answer is yes.
Social media is a powerful tool for businesses, and investing in social media management from marketing experts can help boost your business’ online presence significantly. Here is why you should consider social media management services for your business:
In 2017, research showed that the average person spends almost two hours on social media every day, which is more time than people spend eating, drinking, and socializing each day (1). If you want to reach your customers where they’re already spending their time, social media is where you need to be. The fact that all major social media platforms have apps that make them easily accessible from smartphones and other mobile devices means that social media can help you reach people whether they are at home or on the go.
We can customize your social media plan to reach your targeted audience. According to recent studies from Pew Research, older audiences tend to use Facebook and YouTube, while younger audiences are the majority users for social media platforms like Instagram and Snapchat (2). Ads on social media platforms allow you to choose your audience based on demographics, location, or interest to make sure you’re showing your ads exactly where they need to be.
The more social media platforms that you have branded with your business, the more search results you will show up in. Boost your SEO and dominate the first page of search results with help from professional social media management. Social media can also help you drive more traffic to optimized pages on your website by posting links on your social media platforms.
Social media platforms come equipped with all kinds of tools that you can use to expand your current audience and get more customers. Do some hashtag research or use search functions to actively seek out people looking for what you offer or use targeting features to put your ads in front of people who might not currently follow your business.
You can also get valuable insights to what your audience likes and dislikes from social media analytics data. Find out what time of day your audience is more likely to engage, what kind of posts get the most interaction, and who your audience actually consists of. WTI’s custom reporting software helps us pull data from all of your different social media platforms to make it available in one place. This helps you get the quick insights you need and it helps us build a plan based on real-time data.
Social media is a place where you can not only advertise your products or services, but where your business can actually interact with your customers and potential customers on a day-to-day basis. Connect with your customers by entertaining them, giving them useful information, and answering or asking questions to build stronger relationships with them to increase customer loyalty.
The more your customers see your brand and associate it with valuable content, the more they will trust you. Show leadership and establish yourself as an expert in your field by offering advice and answering questions on social media. Social media gives you a level playing field to stand out from your competitors by connecting to your audience directly.
Professional social media management is more than just posting updates to your business’ page. It involves designing and implementing a strategy to engage with your current customers and get your name and brand in front of new potential customers. Team WTI works to create cohesive social media plans for our clients that incorporate multiple social media platforms, including Facebook, Instagram, Twitter, YouTube, and Pinterest. We use custom reporting software to analyze traffic and engagement on posts to constantly fine-tune and customize a social media strategy for your business.
Recent discussion about SEO has revolved around whether or not your website is mobile friendly. With mobile searches going through the roof, and that not probably changing anytime soon, it is no wonder mobile is a topic of conversation. We are always looking forward though, especially when it comes to SEO or search engine optimization. We are always trying to find the next big thing. We are seeing that it could very well be video. Many companies and businesses don’t see how they could benefit from having videos on their website, but truth be told, everyone could benefit. Here are some top reasons to consider jumping on the YouTube / Vimeo bandwagon.
1. Videos mean more traffic to your website, which means more growth for you: According to Cisco’s 2014 Visual Networking Index, video makes up 64% of all internet traffic. Their studies also show that the percentage could climb to 80% by 2019! With numbers climbing that high, it’s smart to invest time right now into video marketing.
2. With free platforms like YouTube and Vimeo, video can be an inexpensive marketing method: You can get a lot of bang for your buck with videos. If you are a florist for example you can put together a video of “A typical Valentine’s Day” and show just how much work goes into preparing all those orders on Valentine’s day! You can then optimize the video (or have WTI do it for you!) and make sure it links back to your website. Remember, YouTube and Vimeo are search engines in their own right, so people that find your videos there can also find the link on your video back to your website. Boom, traffic!
3. If a picture is worth a thousand words, video is worth more: It’s not just that there is growth in the world of video, it’s that it is a proven method. There are studies that show that people are more likely to interact with videos than other online media. Videos are engaging and interesting.
4. For the most part, YouTube and Vimeo, as well as other online video streaming sites are easy to use: YouTube has lots of great documentation online that help get you through posting that first video. Most video streaming sites support all types of video files, so you don’t have to worry about converting files to support file types. If you are still a bit intimidated by YouTube or Vimeo, contact us at WTI. Many of our SEO packages include setting up sites like YouTube. You supply the video and we can help you optimize it! Another point to remember, YouTube is owned by Google, so having videos on YouTube definitely can’t hurt your Google rankings!
Video is going to do nothing but grow in popularity. Even if you get into the video world now, you aren’t getting in at the bottom. You can however jump on that ever growing video bandwagon. Video marketing is definitely a great option for businesses trying to expand their presence online. To learn more about video marketing and how it can help your search engine rankings, call Websites to Impress today!