Businesses today are increasing their revenue through online sales. An e-commerce website compliments a brick and mortar store through its ability to offer products for sale at all times, from any device.
There are many options when considering an e-commerce website. A few of the optional components involved are described below.
PayPal Payment Integration
PayPal is a great e-commerce option for a startup store. For each transaction, PayPal keeps a small percentage of the sale, but there are no ongoing or monthly fees.
Merchant Account/Payment Gateway
Online stores can be set up with a merchant account and payment gateway to accept online payments. Merchant accounts are bank or other financial institution accounts that accept credit and debit card transactions. Payment gateways authorize credit and debit cards for e-businesses and connect the online store to the merchant account. There are many companies who offer both of these services, and WTI helps our clients find the best solution. Both the merchant account and the payment gateway typically require small monthly fees and per transaction fees to the merchant account and/or the payment gateway provider.
Online Store Security
An SSL (Secure Socket Layer) Certificate is highly recommended with the implementation of an online store. These certificates provide the store with an extra layer of security when site users interact with the website. SSL certificates will provide an online store with an https:// URL and a site seal stating that the store is secure.
When it comes to e-Commerce, WTI will work with you to ensure that your online store works to enhance your business.