Facebook can be for more than just vacation photos, stories about pets, and sharing things that you like. With over one billion monthly users, Facebook is also an opportunity to increase your business exposure. 72% of adults who use the Internet browse Facebook and the average person spends 21 minutes a day browsing. This time is a great window for marketing and advertising your business. Facebook isn't just for young people either, because 45% of senior citizens use Facebook now as well. The average user has 245 friends on Facebook, meaning one share could mean an additional 245 views. Paid advertisements through Facebook can help you strategically attract the types of customers you want.
Facebook marketing has many advantages over other forms of advertising. Television commercials get muted, newspapers are becoming a thing of the past, and telemarketing is often not well received or ignored. Facebook is a website that your potential customers are already using as a part of their daily routine. Facebook offers a way for you to get in front of your ideal customers in a place where they choose to be.
Facebook can also be a much more personal form of advertising. When consumers view updates, shares, and testimonials from their friends, they are more compelled to purchase or have the same opinions as their friends. This allows Facebook marketing to reach potential customers in a more persuasive way.
When working with WTI, we will conduct an in-depth analysis of your page, so that we can better understand your customers and identify any improvements that we can make to your Facebook presence. From there, we will set up a marketing plan that combines organic and paid ads that will help you meet your goals. We will work to get people talking about your business on Facebook, leading to increased brand awareness and interactions.