One of the services that we offer for PPC (Pay-Per-Click) advertising is Google Ads (formerly Google AdWords) management and setup. Google Ads is the most well-known of the major PPC advertising platforms. This is likely due to Google being the most popular search engine on a worldwide scale. An average of over 3 billion Google searches are performed each day, accounting for around two-thirds of searches in the US alone. The vast ad exposure possible with Google Ads is just one of the many benefits of using it for online PPC advertising.
So how does Google Ads work?
Once an account is created, keywords are chosen that relate to your specific service or products. Then, ads are built around these keywords. Various targeting methods are implemented to ensure that your ads show to the right people at the right time. This captures customers who are actively searching your services or products and are ready to purchase. When someone searches a term related to your targeted keywords, your ad enters an ad auction and has the opportunity to appear in search results. However, you only pay if someone clicks on or interacts with your ad and follows through to your website.
The Google Ads system is able to track how many times an ad appears on a page, how many clicks certain ads get each day, and which ad clicks led to conversions. This data allows our Google Ads experts to find exactly what is working for your business and what is not working and to make adjustments as needed. It also allows you to clearly see what ad and keyword combos are giving you the best ROI.
Different kinds of Google Ads ad formats are able to target users by keyword search, areas of interest, demographics, and more. This means that your ads can be customized to fit the people most interested in your business. Targeting options also allow us to only show ads to searchers in certain locations, only show ads during certain hours of the day, and to optimize ads for certain devices (such as mobile phones).
Using different features that Google Ads offers enables ads to appear with additional information about your company, products, and services. This allows you to highlight what makes you unique and why customers should choose you over competitors. Google Ads also allows a variety of different ad formats, such as text, image, video, and responsive to fit the needs of your company.
Your Google Ads budget is never set in stone - the daily budget can be customized to suit your ad campaigns and to line up with your monthly budget. The budget can also be adjusted easily to capitalize on searches during your peak season or save money during your off-season.
Because of its great flexibility and extensive reach, Google Ads is a great fit for nearly every industry. Our team of Google Ads experts provides comprehensive setup and management for Google Ads accounts, complete with monthly reporting. This means you can reap the rewards without dealing with the work. Google Ads is also a great marketing tactic to use in conjunction with our other, such as SEO and social advertising. Contact us today to talk to an expert and set up your Google Ads account today.