At WTI we are passionate about Search Engine Optimization (SEO). We believe that every client can benefit from SEO, from small businesses to large e-commerce sites. That is why we offer an SEO program that is tailored to your business. No two clients are alike and you will find that we work very hard to customize our SEO process to your specific business needs. We look at SEO as a part of a larger marketing and branding process. Start with our free SEO analysis to see where you are at and we can show you exactly what our SEO program can do for you.
Here's the backbone of what we do:
We need to understand your business and what you do before we do anything else. We will talk with you about what you do, how you want to promote your business, what your goals are, and what your priorities are for your products and services. We will also do competitor research to see what works for your successful competitors.
We will determine what phrases and keywords people are using to find businesses, products, and services like yours. We will research search volumes and other digital analytics to find out which keywords are the most valuable and will give you the most bang for the buck. If you are a service-area based business, we will determine which service area locations will provide you the most traffic for your business, and which areas are most likely to turn clicks into conversions for the best return on your investment.
This includes technical SEO which is behind the scenes. We will use tools such as Google Analytics, Google Search Console, and Bing Webmaster Tools to make sure your site's performance is optimal. We will develop on-page search engine optimization using the latest successful techniques. We make it our business to stay on top of the latest Google Algorithm changes and other important industry benchmarks. We build on content, use Local SEO techniques, blogs, and work on making User Experience (UX) a priority. Here's a breakdown of page optimization:
Page Titles and Meta Descriptions: These display in the search results of your browser and have limited characters. We will work the right keywords in to both the page titles and meta descriptions. Both of these items are of high importance as far as being an SEO priority.
Content and H1 / H2 tags: We will make sure each page has the right amount of content with keywords placed prominently. We will make sure content is detailed and information-filled so you can keep your reader engaged. We include images with alt tags to break up text and add to the design and interest on the page.
Clean code and Easy Site Navigation: Not only is this good for SEO, it is good for UX. We will make sure content is in the form of text, not images, since search engines can't read text in images.
Site-map: We will create a sitemap for your site and submit it Google, Bing, and Yahoo, making sure it is updated frequently.
Internal & External Linking: Using just the right amount of links for the content on the page and including internal and external links is important.
Social Presence: We will make sure there are links to your social media easily accessible on all pages.
Through this part of the process we can gain you Search Impressions, which in turn become clicks, and finally result in conversions.
We know that making a consistent impression across the web is imperative for branding, but it also can have a positive impact on your local SEO results. We work to ensure that you have control of your listings on Google, Bing, and Yahoo, as well as local directories that benefit your business. We work on building quality backlinks to your website, avoiding old blackhat or spammy backlinks. We use Google Search Console and Bing Webmaster Tools to stay on top of site links as well. We utilize social media to build your brand as well, making sure that your marketing plan has a clear and consistent message across the internet.
All of the steps above don't mean much if you don't know if you are getting a return on your investment (ROI). We provide keyword ranking reports and can use call tracking and lead tracking. You can compare these reports to your initial analysis and see how you are improving over time.
SEO does take time, but it is a true investment in your business. When SEO work is done on your site, it remains there and will help your rankings build and improve over time. If you are looking for quick results while you are waiting for your search engine optimization to improve your rankings, you can use Pay-Per-Click to get some immediate initial results. Be wary of any SEO company promising you fast rankings from SEO work. SEO tactics are always changing and you need SEO experts that will stay on top of what works so that the right things are being done for your website. What's most important is that by working with WTI and our SEO program, you can be assured that you are working with a team that truly believes in SEO and the powerful results it can provide. We are always a phone call or email away for our clients. We want you to ask questions and we want to hear your ideas. No one knows your business as well as you do, but we want to learn as much as we can to make things work for you!