Above the Fold – The portion of a website that you can initially see when you land on the site without scrolling.
ADA Compliance – The Americans with Disabilities Act. ADA Compliance refers to a set of standards so that all electronic and information technology is accessible to people with disabilities.
API – Application Programming Interface – Functions that an outside party can run to build their services into a website. For digital marketing, an API can be used with some ad systems to manage ads or create ads.
Back End – The part hidden from view of regular website visitors. The back end usually houses the structure, applications, and CMS (content management system) of a website.
Bandwidth – The rate at which data is transferred or the total amount of data allowed to be transferred from hosting in a month.
Below The Fold – The content on the bottom half of the web page, generally below the point first viewable on a website.
Breadcrumb – Secondary navigation on a page that allows users to navigate back the way they came on a website.
Browser – The program a website visitor is using to view a website on the internet.
Cache – Files that are saved or copied to your computer's memory by a web browser to allow for faster load times the next time you visit the site.
Call to Action – Functionality or content on a website used to promote users taking some sort of action, typically a click.
Content Management System (CMS)– The backend tool that allows a user to make content changes and image replacements.
Deprecated – Code that is not immediately removed so that programmers have time to bring affected code to a newer standard. This occurs when code functions or elements have been updated or replaced by newer ones.
DNS – Domain Name Service (DNS) is the operation that converts IP addresses into domain names. Coincidentally, when someone types in a domain name, DNS converts that domain into an IP code that directs the viewer to the correct web server.
Domain – The name by which a site is identified. Example – www.websitestoimpress.com
E-Commerce – The program used to buy and sell items on a website.
Featured Snippet – A summary of an answer to an internet user's query that Google displays at the top of search results. It's pulled from a webpage and includes the page's title and URL.
Footer – The bottom section of pages on a website. This area typically contains the company or organization name and copyright information. It can also include site navigation, contact information, social media links, and more. It is typically the same throughout the pages of the website.
Hacking – When someone gains unauthorized access to a website, typically for malicious reasons.
Header – The top section of a webpage and can include the company or organization contact information, logo, and website navigation. It is at the top of every webpage on the website and is often part of a template and is the same throughout the website.
Home Page – The main or introductory page to a website. This page usually gives a summary of information and serves as a starting point for all other content on the website.
Hosting – The location where website data is stored on a server so that it can be accessed over the internet.
HTML – HyperText Markup Language – A type of code used to program web pages.
Hyperlink – A link you click to go to another web page on the internet.
Landing Page – The first page a visitor sees when they enter a website.
Mock Up – An initial design for a website that does not function but shows how a design would look online.
Navigation – The portion of the website that allows users to navigate to pages on a website through hyperlinks.
Mobile-Friendly – Refers to a website that is easy to view on any type of mobile device including mobile phones and tablets.
Plugin – A plugin is software containing groups of functions that allows for additional functionality within a WordPress site.
Responsive Design – Coding a website so it automatically resizes for whatever device a user is using.
RSS Feed – Part of a website used for delivering content changes to a website on a regular basis. One can program the time of the feed to occur.
SPAM – Email that is sent to a large group of recipients that usually is unsolicited and can contact harmful files including viruses and malware.
SSL – Secure Sockets Layer - The standard security technology for establishing an encrypted link between a web server and a browser and it ensures data stays private and integral.
Template – A file used to create a consistent design across a website.
Theme – Determines how the front end of a WordPress website displays.
URL – The address of a website.
Widget – An application, or a piece of an interface, that enables a person to perform a function or service on a website.
WordPress – An open source software that allows developers to create a website using themes, plugins, and widgets. Themes, plugins, and widgets can be developed by third-party developers.